Polls transform passive viewers into active participants. They break up your presentation, gather valuable audience data, and create moments of engagement that keep attention high. Zyntro's poll system lets you create reusable polls, trigger them at specific times, and analyze results to understand your audience better.

How Polls Work

When a poll triggers during your webinar:

1. An overlay appears with your question and answer options
2. A countdown timer shows how long viewers have to respond
3. Attendees click their chosen option
4. When time expires (or they vote), results can be displayed
5. The poll closes and the webinar continues

Each vote is tracked, and you can review complete analytics after the webinar.

Creating Polls

Poll Library

Zyntro maintains a library of reusable polls for your organization. Create polls once, then attach them to any webinar. Access your poll library from Webinars Central > Webinar Polls.

Creating a New Poll

Click Create Poll and configure:

Basic Information

• Poll Title: Internal name for organizing (e.g., "Challenge Question - Marketing")
• Question: What you're asking attendees

Answer Options

• Add 2-6 answer options
• Each option has a text label
• Optional: Set predefined percentages for demonstration polls

Settings

• Duration: How long the poll stays open (10-300 seconds)
• Show Results: Whether to display aggregated results after voting closes

Predefined Results

For demonstrations or controlled presentations, you can set predefined result percentages:

When to Use Predefined Results

• Product demos: Show realistic engagement without live audience
• Training videos: Display example results for educational purposes
• Testing: Verify poll display before going live

How It Works

When creating a poll, assign a percentage to each option. Percentages must total 100%. When the poll displays:

• The question and options appear as normal
• If Show Results is enabled, predefined percentages display
• Actual votes (if any) are still tracked separately in analytics

Leave all percentages at 0 for live voting mode where results come purely from actual responses.

Attaching Polls to Webinars

Step 1: Open Poll Settings

From your webinar editor, go to the Polls tab.

Step 2: Add Polls

Click Add Poll to select from your poll library. For each poll, configure:

• Trigger Time: Minutes into the video when the poll appears
• Duration Override: Optionally override the default duration

Step 3: Arrange Order

If you have multiple polls, arrange them in the order they'll appear (based on trigger times).

Poll Timing Strategy

Strategic timing maximizes engagement and data quality:

Early Poll (5-10% into webinar)

Purpose: Wake up the audience, establish interaction pattern

Example: "How familiar are you with [topic]?" with options ranging from Beginner to Expert

Benefit: Sets expectations and helps you tailor your language

Mid-Point Poll (40-60% into webinar)

Purpose: Re-engage viewers, gather qualifying data

Example: "What's your biggest challenge with [topic]?" with specific pain points

Benefit: Qualifies leads and provides segmentation data for follow-up

Pre-Offer Poll (just before your offer)

Purpose: Prime the audience for your solution

Example: "Would solving [problem] help your business?" with Yes/No/Maybe

Benefit: Gets mental commitment before presenting your offer

Post-Content Poll (near end)

Purpose: Gather feedback, identify hot leads

Example: "How interested are you in learning more?" with interest levels

Benefit: Self-identification for sales follow-up prioritization

Poll Analytics

After your webinar, review detailed poll analytics:

Response Metrics

• Total Responses: Number of attendees who voted
• Participation Rate: Responses ÷ Viewers at poll time
• Response Time: How quickly people voted

Answer Distribution

For each poll option:

• Number of votes received
• Percentage of total responses
• Visual bar chart representation

Attendee-Level Data

Track individual responses:

• Which option each attendee selected
• Response timing
• Use responses for CRM segmentation

Using Poll Data

Lead Qualification

Poll responses help identify your best prospects:

• Awareness polls: Higher awareness = closer to purchase decision
• Challenge polls: Specific challenges = better solution fit
• Interest polls: Self-identified interest = priority follow-up

CRM Segmentation

Poll responses flow into your Zyntro CRM:

• Tag contacts based on poll answers
• Trigger automation workflows based on responses
• Personalize follow-up emails using poll data

Content Improvement

Aggregate poll data reveals audience patterns:

• What challenges are most common?
• What knowledge level do attendees have?
• What topics generate the most interest?

Use these insights to improve future webinars and content.

Poll Types and Examples

Knowledge Check

Question: "How would you rate your current knowledge of [topic]?"

Options: Beginner, Intermediate, Advanced, Expert

Use: Tailor your language and depth to audience level

Challenge Identification

Question: "What's your biggest struggle with [area]?"

Options: [Specific pain point 1], [Pain point 2], [Pain point 3], Other

Use: Qualify leads and personalize follow-up

Interest Gauge

Question: "How interested are you in [solution/offer]?"

Options: Very interested, Somewhat interested, Just learning, Not interested

Use: Prioritize sales outreach

Decision Stage

Question: "Where are you in your [purchase/decision] journey?"

Options: Just researching, Actively evaluating, Ready to buy, Already have a solution

Use: Segment by buyer stage for appropriate follow-up

Feedback Poll

Question: "How valuable was today's webinar?"

Options: Extremely valuable, Very valuable, Somewhat valuable, Not valuable

Use: Measure content quality and improve future webinars

Business Use Cases

Best Practices

• Keep questions short: Under 20 words if possible
• Limit options: 3-4 options get higher participation than 5-6
• Use clear language: Avoid jargon or ambiguous terms
• Time appropriately: 30-45 seconds is usually enough
• Show results: People love seeing how others voted
• Connect to content: Polls should feel relevant, not random
• Act on data: Use poll responses in your follow-up

Polls are one of the most powerful tools for turning passive webinar viewers into engaged participants. Use them strategically to boost attention, gather valuable data, and identify your best prospects.