Offers transform webinars from educational content into conversion engines. Present special deals, limited-time bonuses, or exclusive opportunities at precisely the right moment—when your audience is engaged and ready to act. Zyntro's offer system includes countdown timers, visual customization, and complete tracking.

How Offers Work

Offers appear as banners during your webinar, typically at the bottom of the viewing area. They include:

• Title: What you're offering
• Description: Brief value statement
• CTA Button: Clear action for viewers to take
• Countdown Timer: Optional urgency element
• Minimize Option: Viewers can collapse the banner if desired

When an attendee clicks the CTA, they're directed to your specified URL (sales page, checkout, calendar booking, etc.) in a new tab.

Creating Webinar Offers

Step 1: Navigate to Offer Settings

From your webinar editor, go to the Offers tab. Here you can create and manage all offers for this webinar.

Step 2: Add a New Offer

Click Add Offer and configure:

Basic Information

• Offer Title: Short, compelling name (e.g., "Exclusive Webinar Deal")
• Description: What they get and why it's valuable
• CTA Text: Action-oriented button text (e.g., "Claim Your Discount", "Get Started Now")
• Destination URL: Where clicks should go

Timing

• Trigger Time: Minutes into the video when the offer appears
• Duration: How long the offer stays visible (or "until end of webinar")

Countdown Timer (Optional)

• Enable Countdown: Toggle on for urgency
• Countdown Duration: Minutes until the offer "expires"
• Expiry Message: What displays when countdown ends

Offer Value (Optional)

• Monetary Value: For tracking revenue in analytics
• Discount Percentage: For display purposes

Offer Display Options

Banner Position

Offers display as a banner at the bottom of the video player. The banner includes:

• Eye-catching background (customizable)
• Title and description
• CTA button
• Countdown timer (if enabled)
• Minimize/expand toggle

Viewer Interaction

Attendees can:

• Click the CTA: Opens your destination URL in a new tab
• Minimize the banner: Collapses to a smaller indicator
• Expand again: Restore full banner view

This flexibility respects viewer experience while keeping your offer visible.

Countdown Timer Strategy

Countdown timers add urgency but must be used thoughtfully:

When to Use Countdowns

• Limited-time discounts: Price goes up after the timer
• Bonus availability: Extra items only available during the webinar
• Enrollment windows: Course or program enrollment that closes
• Calendar scarcity: Limited consultation slots

When to Skip Countdowns

• Always-available offers: Don't create false urgency
• Educational webinars: Where selling isn't the primary goal
• Multiple viewing sessions: Evergreen webinars where the same viewer might return

Countdown Best Practices

• Match timer duration to your webinar's remaining time
• If the offer truly expires, honor that commitment
• Use countdown sparingly—overuse reduces effectiveness

Multiple Offers Strategy

You can configure multiple offers that appear at different times:

Sequential Offers

Present different offers throughout the webinar:

• Early Offer (25% through): Low-commitment action like downloading a resource
• Main Offer (65% through): Your primary product or service
• Final Offer (90% through): Last-chance deal with strongest urgency

Tiered Offers

Present different price points:

• Start with premium/high-ticket offer
• Follow with mid-tier option
• End with entry-level/accessible option

Bonus Stacking

Add bonuses as the webinar progresses:

• Initial offer: Core product
• Later: Same product + Bonus 1
• Final: Same product + Bonus 1 + Bonus 2

Tracking Offer Performance

Every offer interaction is tracked in your analytics:

Offer Funnel Metrics

• Views: How many attendees saw the offer
• Clicks: Number of CTA clicks
• Click-Through Rate (CTR): Clicks ÷ Views
• Conversions: Completed purchases or actions
• Conversion Rate: Conversions ÷ Clicks

Revenue Tracking

If you've assigned values to offers:

• Total revenue generated per offer
• Revenue per webinar attendee
• Comparison across multiple webinars

Timing Analysis

Understand how timing affects performance:

• Do earlier or later offers convert better?
• What's the optimal trigger time for your audience?
• How does countdown duration affect clicks?

Offer Optimization Tips

CTA Copy

• Be specific: "Get 40% Off Today" beats "Learn More"
• Use action verbs: Start, Get, Claim, Join, Unlock
• Create urgency: "Before the Timer Runs Out", "Today Only"
• Remove friction: "No Credit Card Required", "Instant Access"

Value Communication

• Clearly state what they get
• Emphasize savings or bonuses
• Connect to the problem you just solved in the webinar

Landing Page Alignment

• Ensure your destination page matches the offer promise
• Pre-fill information where possible
• Make the checkout process simple
• Include webinar-specific messaging on the landing page

Business Use Cases

Common Mistakes to Avoid

• Presenting too early: Build value before asking for the sale
• Weak CTAs: "Click Here" doesn't inspire action
• False urgency: Don't claim scarcity if there isn't any
• Broken links: Always test your destination URLs
• Misaligned landing pages: The offer on your page should match the webinar offer exactly
• Ignoring analytics: Review performance and iterate on what's not working

Use Zyntro's offer analytics to continuously refine your approach and maximize conversions from every webinar.