Data drives decisions. Zyntro's webinar analytics give you complete visibility into how your webinars perform—from registration to conversion. Understand what's working, identify opportunities for improvement, and make data-driven decisions to optimize your results.

📊 Complete Funnel Visibility

Track every step of the attendee journey: registrations, attendance, watch time, engagement, and conversions. Know exactly where prospects engage and where they drop off.

Overview Metrics

Your webinar dashboard provides at-a-glance metrics for quick assessment:

Registration Metrics

  • Total Registrations: Number of people who signed up for your webinar
  • Registration Rate: Percentage of landing page visitors who register
  • Registration Source: Where your registrants came from (direct, referral, campaign)
  • Registration Timeline: When registrations occurred relative to the event

Attendance Metrics

  • Total Attended: Number of registrants who actually showed up
  • Show Rate: Percentage of registrants who attended (Attended ÷ Registered)
  • On-Time Arrivals: Attendees who joined at or before start time
  • Late Arrivals: Attendees who joined after the webinar began

Engagement Metrics

  • Average Watch Percentage: How much of your content viewers watched on average
  • Average Watch Time: Duration attendees spent watching
  • Poll Participation: Percentage of attendees who responded to polls
  • Chat Activity: Number of chat messages and active chatters
  • Handout Downloads: Number of resource downloads

Conversion Metrics

  • Offer Views: How many attendees saw your offers
  • Offer Clicks: Number of clicks on offer CTAs
  • Click-Through Rate: Clicks ÷ Views
  • Conversions: Completed offer actions
  • Conversion Rate: Conversions ÷ Clicks

💡 Pro Tip

A healthy webinar funnel typically shows: 30-50% show rate for scheduled webinars, 70%+ average watch percentage, and 2-5% offer conversion rate. Use these benchmarks to identify where your funnel needs attention.

Understanding the Webinar Funnel

Your webinar analytics reveal a conversion funnel with distinct stages:

Stage 1: Registration

Visitors arrive at your registration page. Track:

  • Page views vs. registrations (conversion rate)
  • Form abandonment patterns
  • Traffic sources that drive the most signups

Optimization Focus: Improve headlines, reduce form friction, test different CTAs

Stage 2: Attendance

Registrants decide whether to show up. Track:

  • Show rate by registration timing (early vs. last-minute registrants)
  • Impact of reminder emails on attendance
  • Day/time patterns for no-shows

Optimization Focus: Improve reminder sequences, optimize scheduling, reduce friction to join

Stage 3: Engagement

Attendees watch and interact with your content. Track:

  • Drop-off points during the video
  • Poll response rates
  • Chat participation levels
  • Handout download timing

Optimization Focus: Improve content pacing, add engagement triggers, optimize poll timing

Stage 4: Conversion

Engaged attendees take action on your offers. Track:

  • Offer view rates
  • Click-through rates by offer type
  • Conversion rates
  • Revenue generated

Optimization Focus: Improve offer timing, test different CTAs, refine offer value

Poll Analytics

Each poll in your webinar generates detailed analytics:

Response Overview

  • Total Responses: Number of attendees who voted
  • Participation Rate: Responses ÷ Active Viewers at poll time
  • Response Distribution: Breakdown by answer option

Option-Level Data

For each poll option:

  • Number of votes received
  • Percentage of total responses
  • Visual bar chart representation

Using Poll Data

Poll analytics help you:

  • Understand your audience: Learn about their challenges, preferences, and interests
  • Qualify leads: Identify hot prospects based on their answers
  • Improve content: Tailor future webinars to audience interests
  • Segment follow-up: Send targeted messages based on poll responses

💡 Pro Tip

Include a qualifying poll early in your webinar ("What's your biggest challenge with X?"). Use responses to tag contacts in your CRM and personalize follow-up sequences based on their stated needs.

Offer Analytics

Track the performance of every offer presented during your webinar:

Offer Funnel Metrics

For each offer, you see:

  • Views: Number of times the offer was displayed
  • Clicks: Number of CTA button clicks
  • Conversions: Number of completed actions
  • Click Rate: Clicks ÷ Views
  • Conversion Rate: Conversions ÷ Clicks

Offer Value Tracking

If you've assigned values to your offers:

  • Total revenue generated
  • Average order value
  • Revenue per attendee

Timing Analysis

Understand how timing affects performance:

  • When in the video does each offer appear?
  • How does placement affect click rates?
  • Do earlier or later offers convert better?

Attendee-Level Analytics

Drill down into individual attendee behavior:

Attendee Profile

For each attendee, track:

  • Registration timestamp and source
  • Attendance status (attended, no-show, partial)
  • Watch percentage and duration
  • Engagement actions (polls answered, handouts downloaded)
  • Offer interactions (views, clicks, conversions)

Engagement Signals

Identify your most engaged attendees:

  • High Engagement: Watched 80%+, responded to polls, clicked offers
  • Medium Engagement: Watched 50-80%, some interactions
  • Low Engagement: Watched less than 50%, minimal interaction

Use these signals to prioritize sales follow-up and personalize outreach.

Ratings and Feedback

Post-webinar feedback provides qualitative insights:

Rating Metrics

  • Average Rating: Overall satisfaction score
  • Rating Distribution: Breakdown by star level
  • Response Rate: Percentage of attendees who provided feedback

Qualitative Feedback

Review written comments to understand:

  • What attendees found most valuable
  • Areas for improvement
  • Testimonials you can use for marketing
  • Questions that need follow-up

💡 Pro Tip

High ratings with specific positive comments make excellent social proof. Reach out to attendees who left glowing feedback and ask if you can feature their testimonial on your registration page.

Comparing Performance

Track performance across multiple webinars to identify trends:

Key Comparisons

  • Show Rate Trends: Are your attendance rates improving or declining?
  • Engagement Patterns: Which webinar formats drive the most engagement?
  • Conversion Benchmarks: How do different topics or offers compare?
  • Day/Time Analysis: What scheduling works best for your audience?

A/B Testing Insights

Use analytics to test:

  • Different registration page headlines
  • Various reminder email sequences
  • Multiple poll timing strategies
  • Different offer presentations

Business Use Cases

🎯 Sales Team Prioritization

Scenario: Your sales team has limited time to follow up with webinar attendees.

Using Analytics: Sort attendees by engagement score. Prioritize those who watched 80%+, responded to qualifying polls, and clicked offers. Tag them as "hot leads" for immediate follow-up.

Outcome: Sales focuses on the most engaged prospects, improving conversion rates and efficiency.

📈 Content Optimization

Scenario: You notice a significant drop-off at the 15-minute mark of your webinar.

Using Analytics: Review what happens at that timestamp. Is the content less engaging? Is there a natural break point? Consider adding a poll or engagement trigger just before that point.

Outcome: Improved retention throughout your presentation by addressing drop-off points.

💰 Offer Performance Testing

Scenario: You're not sure which offer resonates best with your audience.

Using Analytics: Run webinars with different offers and compare click-through and conversion rates. Test different price points, bonuses, or urgency elements.

Outcome: Data-driven offer optimization that maximizes revenue per webinar.

Exporting and Reporting

Take your analytics further with exports:

Available Exports

  • Attendee List: Full list with engagement data for CRM import
  • Poll Results: Complete poll data for analysis
  • Offer Analytics: Detailed conversion funnel data

Integration with CRM

Analytics data flows into your Zyntro CRM:

  • Attendance status updates contact records
  • Engagement scores help with lead scoring
  • Poll responses become contact fields for segmentation
  • Offer interactions trigger automation workflows

Use this integration to create automated follow-up sequences based on webinar behavior.