Realtime webinars are live presentations where you connect with your audience in the moment through Google Meet. This is the traditional webinar formatβyou present, they watch, and real-time interaction is possible. Perfect for Q&A sessions, product demonstrations, and high-touch sales situations where authenticity matters.
π΄ Live and Authentic
Realtime webinars deliver genuine human connection. Your audience knows you're there with them, responding to their questions, adapting to their reactions, and creating an experience that can't be replicated.
When to Use Realtime Webinars
Live webinars are ideal when:
- Real-time interaction is essential: Q&A sessions, live demos, and conversations that require back-and-forth
- Authenticity builds trust: Audiences who need to see you 'in person' before committing
- Content changes frequently: Topics that need to address current events or recent developments
- You thrive in live settings: Presenters who are energized by live audiences
- Exclusivity matters: Events that are truly one-time or limited attendance
π‘ Pro Tip
Even if you prefer live presenting, consider recording your realtime webinars and converting the best ones into JIT or evergreen content. This way you get the authenticity of live while building an asset that works 24/7.
Google Meet Integration
Zyntro integrates with Google Meet to provide reliable, high-quality video conferencing for your live webinars:
How It Works
- Create Your Webinar: Set up your realtime webinar in Zyntro with your scheduled date and time
- Go Live: When it's time, click "Go Live" to create your Google Meet space
- Present: Use Google Meet's presentation tools, screen sharing, and video
- Attendees Join: Registered attendees are redirected from the waiting room to your Meet URL
Google Meet Features Available
- Screen Sharing: Share your presentation, demo, or any application
- Video/Audio: High-quality video and audio for your presentation
- Chat: Google Meet's built-in chat for attendee questions
- Recording: Record your session for later use
- Breakout Rooms: Split into smaller groups for discussions (Google Workspace feature)
Creating a Realtime Webinar
Step 1: Select Realtime Type
When creating a new webinar, select Live/Realtime as your webinar type. This configures your webinar for a single scheduled live session.
Step 2: Set Your Schedule
Choose the specific date and time for your live session:
- Date: When your webinar will take place
- Time: Start time in your specified timezone
- Duration: Expected length (helps attendees plan)
- Timezone: Your presentation timezone (displayed to registrants)
Step 3: Configure Registration
Set up your registration page and form fields. For live webinars, consider:
- Collecting questions in advance via a custom form field
- Gathering industry or role information to tailor your presentation
- Enabling calendar integration so attendees add the event to their calendars
Step 4: Prepare Engagement Elements
While live webinars happen in Google Meet, you can still prepare:
- Handouts: Resources available in the Zyntro sidebar (for attendees who view through Zyntro)
- Offers: Post-webinar offers on your thank you page
- Follow-up Automation: Email sequences triggered after attendance
Step 5: Generate Event Intelligence
For realtime webinars, you can generate AI-powered marketing content from your webinar description:
- Provide a detailed description of your webinar content
- Click "Generate Intelligence" to create headlines, descriptions, and promotional content
- Edit and refine the generated assets for your marketing
The Live Webinar Experience
Before the Event
Leading up to your scheduled time:
- Registrants receive confirmation and reminder emails
- Calendar invites help attendees remember the event
- You prepare your presentation and test your setup
Going Live
When it's time to present:
- Navigate to your webinar in Zyntro
- Click the Go Live button
- Zyntro creates your Google Meet space and updates the webinar status
- You're taken to Google Meet to start presenting
- Registered attendees are redirected from the waiting room to the Meet URL
During the Webinar
While presenting:
- Attendees join directly in Google Meet
- Use Meet's screen sharing, chat, and video features
- Interact with your audience in real-time
- Q&A happens naturally through voice or chat
After the Event
When you end the webinar:
- Attendees are directed to your thank you page
- Follow-up automations trigger based on attendance
- Analytics show who registered and attended
- Recordings (if made in Meet) can be downloaded and repurposed
π‘ Pro Tip
Always do a technical check 15-30 minutes before your scheduled time. Test your microphone, camera, screen sharing, and internet connection. There's no substitute for being technically ready when you go live.
Best Practices for Live Webinars
Preparation
- Test everything: Audio, video, screen sharing, and backup plans
- Prepare for common questions: Have answers ready for predictable questions
- Have a co-host: Someone to manage chat and handle technical issues
- Create a run sheet: Timeline of what you'll cover and when
Engagement
- Start with a hook: Grab attention in the first 60 seconds
- Ask questions early: Get attendees participating from the start
- Use visuals: Slides, demos, and screen shares keep attention
- Acknowledge attendees: Call out names, respond to chat, make it personal
Technical Considerations
- Use a wired connection: Ethernet is more reliable than WiFi for streaming
- Close unnecessary applications: Free up system resources
- Have a backup device ready: Phone or tablet as failover
- Test recording: If you want to record, verify it's working before you start
Realtime vs. Pre-Recorded Comparison
| Aspect | Realtime | Pre-Recorded (JIT/Evergreen) |
|---|---|---|
| Presenter Required | Yes, during the event | No, video handles it |
| Real-Time Q&A | Yes, directly in Meet | Via chat feature only |
| Consistency | Varies by presentation | Identical every time |
| Scalability | Limited by your availability | Unlimited |
| Authenticity | Highest | High (simulated-live) to Medium |
| Time Commitment | Each session | One-time recording |
Business Use Cases
β Live Q&A Sessions
Scenario: You want to answer customer questions directly and build relationships.
Implementation: Schedule weekly or monthly "Ask Me Anything" sessions where customers can join and ask questions live.
Outcome: Stronger customer relationships, valuable feedback, and content ideas from real questions.
π― Product Demonstrations
Scenario: Prospects need to see your product in action with their specific questions answered.
Implementation: Run live demo webinars where you walk through the product and respond to audience questions in real-time.
Outcome: Qualified prospects who have seen the product address their specific concerns.
π Exclusive Events
Scenario: You're hosting a one-time event with special guests or announcements.
Implementation: Create a realtime webinar for product launches, expert interviews, or milestone celebrations.
Outcome: Excitement and engagement that comes from true exclusivity and live interaction.
After Your Live Webinar
Repurposing Content
Don't let your live webinar be a one-time event:
- Download the recording: Save your Google Meet recording
- Edit if needed: Remove technical issues or slow sections
- Create a JIT version: Upload the edited recording as a JIT webinar
- Extract clips: Create short-form content for social media
Follow-Up Strategy
After the webinar ends:
- Send replay links to no-shows
- Follow up with attendees who engaged with offers
- Tag contacts based on attendance for segmentation
- Gather feedback to improve future webinars
Measuring Live Webinar Success
Track these metrics for realtime webinars:
- Registration Rate: Landing page visitors who register
- Show Rate: Registered attendees who actually join
- Engagement: Chat participation, questions asked, reactions
- Duration: How long attendees stayed
- Post-Webinar Actions: Clicks on offers, follow-up engagement
- Feedback: Ratings and comments from attendees
Use these insights to optimize your presentation, timing, and follow-up for better results.