Just-In-Time (JIT) webinars combine the polish of pre-recorded content with the urgency of scheduled events. Attendees select a time slot, experience a waiting room countdown, and watch content that feels live—with no ability to skip ahead or fast-forward. This creates commitment, drives attendance, and keeps viewers engaged throughout.
⏰ Scheduled Urgency, Pre-Recorded Polish
JIT webinars create the psychological commitment of a scheduled event while ensuring every attendee receives your best, most polished presentation. The simulated-live experience means viewers stay engaged because they can't skip to "the good part."
When to Use Just-In-Time Webinars
JIT webinars are ideal when:
- You want higher attendance rates: Scheduled times create commitment that immediate-access webinars lack
- Your content builds to a conclusion: Sales presentations, product launches, and offers that require context
- Engagement throughout matters: Viewers must see your entire message, not just the parts they find interesting
- You need urgency without going live: Create scarcity without being tied to real-time presentation
- Consistency is critical: Deliver the same high-quality experience to every attendee
💡 Pro Tip
JIT webinars typically convert higher than evergreen because the scheduling creates psychological commitment. When someone blocks time on their calendar, they're more likely to attend AND stay engaged.
Configuring JIT Slot Availability
The power of JIT webinars lies in the scheduling system. You control when and how often your webinar is available:
Available Days
Select which days of the week your webinar runs. You might choose:
- Weekdays only: Monday through Friday for business audiences
- All days: Maximum availability for consumer audiences
- Specific days: Tuesdays and Thursdays for a "limited availability" feel
Slot Times
Define the specific times when sessions start. Add multiple time slots to cover different parts of the day:
- Morning slot: 10:00 AM
- Afternoon slot: 2:00 PM
- Evening slot: 7:00 PM
Gap Between Slots
Set the minimum time between sessions. This accounts for your webinar duration plus buffer time. If your webinar is 60 minutes, a 90-minute gap ensures clean separation.
Maximum Slots Per Day
Limit how many sessions run each day. Fewer slots create scarcity; more slots maximize availability.
Lookahead Days
Control how far in advance attendees can book. Options range from a few days to several weeks. Shorter lookahead creates urgency; longer lookahead accommodates busy schedules.
Adaptive Timezone
When enabled, Zyntro automatically detects the attendee's timezone and displays slot times in their local time. A 10:00 AM slot appears as 10:00 AM whether the viewer is in New York or Los Angeles.
💡 Pro Tip
Start with 2-3 slots per day and limited lookahead (3-5 days). This creates urgency while still giving prospects flexibility. You can always increase availability once you understand your audience's booking patterns.
The JIT Attendee Experience
Registration and Slot Selection
After completing the registration form, attendees see available time slots based on your configuration. Times display in their detected timezone (if adaptive timezone is enabled). They select a slot and receive:
- Confirmation page with their scheduled time
- Calendar invite (.ics file) for their calendar
- Reminder emails leading up to the event
Waiting Room
When attendees arrive early, they enter a branded waiting room with:
- Countdown timer: Building anticipation until start time
- Webinar details: Title, description, and presenter information
- Pre-webinar handouts: Resources marked for early access
- Preparation tips: Suggestions for the best viewing experience
The page automatically redirects to the watch experience when the scheduled time arrives.
Late Join Handling
If an attendee arrives after the webinar has started, Zyntro handles it intelligently:
- The video starts at the current position (matching real-time)
- They experience the webinar as if joining a live session in progress
- They cannot rewind to see what they missed (maintaining the live feel)
Simulated-Live Playback
During the webinar, the viewing experience feels live:
- No seek bar: Viewers cannot skip ahead or rewind
- No playback speed controls: Content plays at normal speed only
- No pause/resume: The presentation continues regardless of viewer actions
- Interactive elements: Polls, offers, and handouts appear at their scheduled times
Session End
When the video completes (or when the time window ends), attendees are directed to:
- Feedback page for ratings and comments
- Thank you page with next steps and offers
- Replay access (if enabled in your settings)
Creating a Just-In-Time Webinar
Step 1: Select JIT Type
When creating a new webinar, choose Pre-recorded as the type, then select Just-In-Time as the subtype.
Step 2: Configure Schedule Settings
Set up your slot availability:
- Select available days of the week
- Add time slots for each session
- Configure gap between slots
- Set maximum slots per day
- Define lookahead period
- Enable adaptive timezone (recommended)
Step 3: Upload Your Video
Add your pre-recorded presentation. The video will be processed for streaming and synced with your scheduled slots.
Step 4: Configure Engagement
Set up polls, offers, and handouts with specific trigger times. These times represent minutes into the video when each element appears.
Step 5: Design Registration and Pages
Customize the registration page, waiting room messaging, and thank you page content.
JIT vs. Evergreen Comparison
| Aspect | Just-In-Time | Evergreen |
|---|---|---|
| Access | Scheduled time slots | Immediate after registration |
| Urgency | High (must commit to a time) | Low (always available) |
| Playback | Simulated-live, no controls | Full player controls |
| Attendance Rate | Lower but more committed | Higher but less engaged |
| Late Arrivals | Join mid-stream | Always start from beginning |
| Best For | Sales, high-converting offers | Education, lead magnets |
Best Practices
Optimizing Slot Configuration
- Test different times: Track which slots get the most registrations and attendance
- Consider your audience: B2B prospects often prefer weekday mornings; consumers may prefer evenings
- Create controlled scarcity: Fewer slots can increase perceived value
- Balance availability and urgency: Too few slots frustrate prospects; too many reduce urgency
Content Optimization
- Hook early: Viewers who join late should still find value immediately
- Build momentum: Structure content so each section leads naturally to the next
- Place offers strategically: Introduce your offer after demonstrating clear value
- End with a strong CTA: Make the next step crystal clear
Reminder Strategy
- Send multiple reminders: Day before, hour before, and 5 minutes before
- Include calendar links: Make it easy for attendees to add to their calendar
- Emphasize what they'll miss: Remind them of the value they've committed to receive
Business Use Cases
💰 High-Ticket Sales
Scenario: You sell consulting packages or premium services that require education before purchase.
Implementation: Create a JIT webinar that walks through your methodology, demonstrates results, and presents your offer with a limited-time bonus.
Outcome: Qualified prospects who sat through your entire presentation and understand your value proposition.
🚀 Product Launch
Scenario: You're launching a new product and want controlled release with maximum impact.
Implementation: Schedule JIT webinar slots during launch week, creating exclusive "premiere" sessions.
Outcome: Concentrated engagement during your launch window with the excitement of a live reveal.
🎓 Certification Preview
Scenario: You offer a certification program and want to give prospects a taste of the experience.
Implementation: Run JIT sessions that mirror the actual certification experience—scheduled, structured, no skipping.
Outcome: Prospects who understand and appreciate the commitment your program requires.
Measuring JIT Performance
Track these metrics specific to JIT webinars:
- Slot Fill Rate: Percentage of available slots that get booked
- Show Rate: Percentage of registered attendees who actually attend their slot
- On-Time Arrival: How many arrive before or at start time vs. late
- Full Watch Rate: Percentage who stay until the end
- Offer Engagement: Click and conversion rates on your offers
- Slot Performance: Which days and times perform best
Use these insights to optimize your schedule, improve show rates, and maximize conversions.