Evergreen webinars are pre-recorded presentations that are available to your audience anytime, anywhere. When someone registers, they can watch immediately—no waiting for a scheduled time, no missed opportunities due to time zones. Your best presentation, always on.
🌲 Always Available, Always Working
Evergreen webinars run 24/7 without your involvement. Record once, and let your content generate leads, build trust, and convert prospects around the clock.
When to Use Evergreen Webinars
Evergreen webinars are ideal when:
- Your content is timeless: Educational material, foundational training, or evergreen topics that don't require frequent updates
- You serve a global audience: Attendees across multiple time zones can watch at their convenience
- You want to scale without trading time: One recording reaches unlimited viewers
- Lead generation is your priority: Capture leads continuously without being tied to a live schedule
- You're building automated funnels: Integrate webinars into your marketing automation sequences
💡 Pro Tip
Evergreen webinars work best for top-of-funnel content where immediate access increases registration-to-attendance rates. If you need urgency and commitment, consider Just-In-Time webinars instead.
Creating an Evergreen Webinar
Step 1: Choose the Evergreen Type
When creating a new webinar, select Pre-recorded as the webinar type, then choose Evergreen as the subtype. This configures your webinar for immediate, on-demand access.
Step 2: Add Your Video
Upload your pre-recorded presentation. Zyntro processes your video through MUX for reliable, high-quality streaming. You can:
- Upload directly from your computer
- Import from Google Drive
- Use an existing video from your media library
Supported formats include MP4, MOV, and other common video formats. For best results, use 1080p resolution with clear audio.
Step 3: Configure Basic Details
Set up your webinar information:
- Title: A compelling name that communicates value
- Headline: A benefit-driven subtitle that hooks interest
- Description: Detailed overview of what attendees will learn
- Duration: Estimated length (helps set expectations)
- Brand: Select the brand this webinar belongs to
Step 4: Design Your Registration Page
Customize the registration experience:
- Form Fields: Choose what information to collect (name, email, phone, custom fields)
- Page Styling: Match your brand colors, logo, and visual identity
- Presenter Info: Add host name, title, and photo for credibility
- Social Proof: Include testimonials or attendee counts
Step 5: Add Engagement Elements
Configure the interactive features that will appear during playback:
- Polls: Set trigger times for interactive questions
- Offers: Schedule special offers with countdown timers
- Handouts: Add downloadable resources for the sidebar
- Live Chat: Enable or disable chat functionality
The Evergreen Attendee Experience
Registration
Prospects visit your registration page, fill out the form, and are immediately directed to the watch page. No waiting room, no countdown—instant access.
Watching
The viewing experience includes:
- Full video playback with standard controls (play, pause, seek)
- Interactive elements appearing at your configured times
- Sidebar with handouts and resources
- Chat functionality (if enabled)
Post-Webinar
After watching, attendees can:
- Provide feedback and ratings
- Access the thank you page with next steps
- Re-watch the content anytime (replay is always available)
💡 Pro Tip
Since evergreen webinars allow viewers to seek and skip, place your most valuable content and offers throughout the presentation—not just at the end. Use polls early to increase engagement from the start.
Evergreen vs. Just-In-Time
Understanding the difference helps you choose the right format:
| Feature | Evergreen | Just-In-Time |
|---|---|---|
| Availability | Immediate after registration | Scheduled time slots |
| Playback Controls | Full controls (seek, pause) | Simulated live (no skipping) |
| Urgency | Lower (always available) | Higher (must attend scheduled time) |
| Best For | Education, lead magnets, top-of-funnel | Sales presentations, high-converting offers |
| Late Join | Start from beginning | Join mid-stream at current position |
Best Practices for Evergreen Webinars
Content Strategy
- Focus on evergreen topics: Avoid time-sensitive references that will date your content
- Front-load value: Deliver key insights early to hook viewers who might skip around
- Create clear sections: Make it easy for viewers to find specific content
- Include strong calls-to-action: Guide viewers to the next step throughout the presentation
Engagement Optimization
- Use polls strategically: Place polls at natural transition points to re-engage viewers
- Time your offers: Present offers after demonstrating value, not before
- Provide valuable handouts: Give viewers a reason to stay engaged with downloadable resources
Funnel Integration
- Tag registrants: Use post-registration actions to tag contacts for segmentation
- Trigger email sequences: Enroll registrants in nurture campaigns automatically
- Track engagement: Use watch percentage and offer clicks to identify hot leads
Business Use Cases
📚 Online Course Creator
Scenario: You want to preview your paid course content and convert viewers into students.
Implementation: Create an evergreen webinar that teaches one module from your course, ending with an offer to enroll in the full program.
Outcome: Generate qualified leads around the clock who have already experienced your teaching style.
🏢 SaaS Company
Scenario: Prospects need education about your product category before they're ready to buy.
Implementation: Deploy an evergreen webinar that addresses the problem your product solves, positioning your solution as the natural answer.
Outcome: Warm up cold leads with valuable education, making sales conversations more productive.
💼 Financial Advisor
Scenario: You want to reach prospects who research financial topics outside business hours.
Implementation: Create an evergreen webinar on retirement planning that's available whenever prospects are ready to learn.
Outcome: Capture leads from time-shifted viewers who wouldn't attend a scheduled presentation.
Measuring Success
Track these metrics to optimize your evergreen webinar:
- Registration Rate: Percentage of landing page visitors who register
- Attendance Rate: For evergreen, this is typically high since there's no waiting
- Average Watch Percentage: How much of your content viewers actually watch
- Poll Participation: Engagement level during the presentation
- Offer Conversion: Click-through and conversion rates on your offers
- Lead Quality: How engaged registrants are in subsequent communications
Use these insights to refine your content, adjust poll timing, and optimize your offers for better results.