Plain Email Templates Overview

Plain Email Templates is Zyntro's tool for creating clean, minimal HTML emails that feel personal and human. Unlike the Email Builder which produces visually rich "pretty" emails, Plain Email Templates creates text-focused emails optimized for nurturing, outreach, and relationship-building communication.

🎯 Major Feature

Generate on-brand email templates using AI with a simple natural language prompt. Zyntro uses your brand context, audience segments, offerings, and communication style to produce personalized, high-conversion email templates automatically.

⚠️ When to Use Plain Email Templates

USE for:

  • Nurturing sequences and drip campaigns
  • 1:1 outreach and sales emails
  • Follow-up emails after calls, demos, or meetings
  • Relationship-building communication
  • Re-engagement and win-back campaigns
  • Educational content delivery

DO NOT USE for:

  • Newsletters with visual branding
  • Product launch announcements with images
  • Event invitations requiring visual design
  • Marketing campaigns needing rich layouts

Plain emails feel personal. When someone receives a simple text email, it reads like a real person wrote it—not a marketing machine. This is exactly what you want for building relationships.

How It Works

Step 1: Access Plain Email Templates

  • Navigate to Brands → Brand Assets → Email Templates
  • Click "Create New Email Template"
  • Or click "Edit" on an existing template

Step 2: Generate with AI (Recommended)

The fastest way to create an on-brand email is using the AI generation feature:

  1. In the left panel, find the "Write with AI" section
  2. Enter a natural language prompt describing:
    • The purpose of the email (nurture, follow-up, announcement, etc.)
    • The intent (what action you want recipients to take)
    • The expected outcome (what success looks like)
    • The target audience (optionally specify a segment)
  3. Click "Write with AI"
  4. Zyntro generates the subject line and email body automatically

💡 Pro Tip

The AI uses your complete brand context including audience segments, brand voice, offerings, website sitemap, and smart tags. Be specific about the scenario—mention if it's for a specific audience segment, post-demo follow-up, or particular product.

Step 3: Review AI Output

After generation, Zyntro provides:

  • Email Subject: Populated subject line (editable)
  • Email Content: Full HTML body with personalization tags
  • Reasoning Tooltip: Click the info icon to see:
    • Why the AI chose the email style
    • Which audience segment was targeted
    • How the prompt was interpreted

Step 4: Manual Editing (Optional)

Customize the generated content using the rich text editor:

  • Bold, italic, underline formatting
  • Hyperlinks with custom anchor text
  • Ordered and unordered lists
  • Smart tags for personalization (copy from right panel)

Step 5: Add Personalization

The right panel displays all available smart tags:

  • Contact fields: {contacts.fname}, {contacts.email}
  • Entity fields: {entities.name}, {entities.industry}
  • Appointment fields: {appointments.pretty_date}
  • Member/Organization fields: For signature blocks
  • Click any tag to copy it to your clipboard

Step 6: Save Template

  • Enter a Template Name (internal identifier)
  • Confirm the Email Subject
  • Click "Save Template"

AI Email Styles

When generating with AI, Zyntro automatically selects the best style based on your prompt, or you can specify one:

Announcement

For launches, news, and availability updates.

  • Subject: Clear, factual—avoids clickbait
  • Body: What changed, why it matters, who benefits
  • CTAs: "See what's new", "Learn more"

Nurture/Education

For teaching and trust-building.

  • Subject: Outcome-oriented or curiosity statement
  • Body: 1–3 insights tied to audience pain points
  • CTAs: "Read the guide", "See examples"

Promo/Offer

For discounts, packages, and trials.

  • Subject: Value-first—avoids aggressive sales language
  • Body: Succinct value, who it's for, what they get
  • CTAs: "Start your trial", "View plans"

Follow-up

For post-call, demo, or download communication.

  • Subject: Contextual and specific
  • Body: Recap, 1–2 next steps, propose a time
  • CTAs: "Confirm a time", "Reply with questions"

Event/Webinar

For invites and reminders.

  • Subject: Topic + outcome
  • Body: Who it's for, what they'll learn, logistics
  • CTAs: "Save your seat", "Register now"

Newsletter-Lite

For curated brief updates.

  • Subject: One unifying theme
  • Body: 2–3 short items, lean format
  • CTAs: "Read more", "See the post"

Re-engagement/Win-back

For re-activating dormant contacts.

  • Subject: Gentle, value-anchored
  • Body: Acknowledge gap, offer relevant next step
  • CTAs: "Take another look", "See what's improved"

Product Update/Changelog

For feature announcements.

  • Subject: Version/feature + audience outcome
  • Body: 2–4 bullet changes, impact, next steps
  • CTAs: "View updates", "Try it now"

What It Achieves

💡 Key Benefits

  • Personal Feel: Plain HTML reads like human-written email, not marketing automation
  • Brand Consistency: AI maintains your brand voice, philosophy, and messaging rules
  • Audience Targeting: Templates address specific segment pain points and outcomes
  • Speed: Generate complete on-brand emails in seconds with natural language prompts
  • Smart Personalization: Pre-populated merge tags for dynamic content
  • Deliverability: Simple HTML improves inbox placement and reduces spam flags

📈 Expected Outcomes

  • Higher reply rates on outreach and follow-ups
  • Better engagement in nurturing sequences
  • Improved deliverability through clean HTML
  • Consistent brand voice across all team members
  • Faster email creation with AI assistance

Example Prompts

📧 Post-Demo Follow-up

Prompt: "This email will be sent to prospects after they attend a personalized demo. It should thank them for their time, recap the key benefits we discussed, and encourage them to schedule a follow-up call to discuss next steps."

Result: A warm, personal follow-up email with specific references to benefits, a clear CTA to book another call, and smart tags for personalization.

📧 Nurture Sequence Email

Prompt: "Create an educational email for real estate agents about how our CRM helps them manage client relationships. Focus on the pain point of losing track of leads and the benefit of automated follow-up reminders."

Result: A value-focused email with 2-3 insights addressing the specific pain point, light CTA to learn more, and audience-appropriate tone.

📧 Re-engagement Email

Prompt: "Win-back email for contacts who haven't engaged in 90 days. Acknowledge the gap, highlight what's new since they last visited, and invite them to take another look."

Result: A gentle, non-pushy email that acknowledges the time lapse and offers a compelling reason to re-engage.

Best Practices

  • Use AI generation first: Start with AI, then refine—it's faster and ensures brand consistency
  • Be specific in prompts: Include purpose, audience, and desired outcome for best results
  • Limit links: Use 2-3 relevant links maximum—too many links trigger spam filters
  • Use smart tags naturally: 2-3 tags per email feels personalized without being over-automated
  • Keep it scannable: Short paragraphs, clear structure, whitespace for readability
  • Avoid spam triggers: No excessive punctuation, all-caps, or aggressive sales language
  • Include a signature: Use member and organization smart tags for a professional sign-off
  • Test before sending: Preview how smart tags will render with actual contact data

Pricing

AI-generated email templates are charged per generation:

  • Current cost displayed before generation
  • Charges deducted from organization wallet
  • Manual editing and saving is free

Related Features

  • Email Signatures: Manage reusable signature blocks
  • Email Senders: Configure verified sending addresses
  • Email Communicators: Set up sender personas
  • Headers & Footers: Create reusable email wrappers