Brand Book Overview

The Brand Book is Zyntro's comprehensive brand documentation and collaboration tool. It compiles all your brand's assets, voice, values, audience segments, philosophies, offerings, and visual preferences into a single, shareable document. External collaborators, agencies, or team members without Zyntro accounts can access the brand book using a secure access code, review the content, and provide feedback through an integrated commenting system.

🎯 Major Feature

Share your complete brand narrative with external parties through a password-protected URL, with optional LLM-friendly access for AI tools and search engine indexing for increased brand visibility.

💡 Pro Tip

Enable the "LLM Friendly URL" option if you frequently work with ChatGPT, Claude, or other AI assistants. This provides a special URL that AI tools with internet browsing capabilities can read directly, allowing them to understand your brand context without manual copy-pasting.

How It Works

Step 1: Access Brand Book Settings

  • Navigate to Brands → Brand Assets → Brand Book
  • A unique Brand Book URL is automatically generated for your brand
  • Your existing brand book settings (if any) are pre-populated

Step 2: Configure Access Settings

Set up security and access preferences:

  • Third-Party Access Code: Assign a password that collaborators will use to access the brand book. This is required for non-Zyntro users.
  • Allow Third-Party Comments: Enable or disable commenting for external collaborators. Note: Zyntro users can always comment.
  • Enable LLM Friendly URL: Creates a special URL (with ?llm=bypass) that AI assistants can read directly when browsing the web.
  • Allow Search Engines: Enable indexing by search engines to increase brand visibility and AI mentions.

Step 3: Select Content Sections

Choose which brand information to include in the brand book:

  • Brand Voice: Core identity, tagline, vision, mission, values, messaging, and ideal customer persona
  • Brand Facts: Verified facts, language matrix, phrases to avoid with weighted enforcement
  • Audiences: Target audience segments with pain points, use cases, decision drivers, and tone preferences
  • Philosophies: Brand philosophies with titles, summaries, detailed explanations, quotes, and reasoning
  • Offerings: Products/services (wares) with features, positioning, emotional drivers, counterpoints, and glossary
  • CRM Custom Fields: Custom contact and entity fields with their purposes and options
  • Visual Preferences: Color palettes for graphics, composition preferences, aesthetic vibes, image styles, and visual metaphors
  • Colors and Typography: Theme colors (dark/light) and typography styles for headings, body, and decorative text

Step 4: Save and Share

Click "Save Brand Book" to generate:

  • Brand Book URL: The main shareable link (requires access code)
  • QR Code: Scannable QR code for easy mobile access
  • LLM Friendly URL: Direct access URL for AI tools (if enabled)

Collaborator Experience

When collaborators visit the brand book URL:

  1. Login Screen: They enter their name and the access code you provided
  2. Navigation: A sidebar displays all enabled content sections
  3. Content Viewing: Each section presents brand information in a clean, organized format
  4. Commenting: Click the comment icon on any section to open a slide-out drawer, add comments, and view existing feedback
  5. Save Comments: All comments are saved and visible to brand owners for review

What It Achieves

💡 Key Benefits

  • Centralized Brand Documentation: All brand assets in one accessible location
  • Secure External Sharing: Password protection ensures only authorized collaborators access your brand
  • Collaborative Feedback: Built-in commenting enables structured feedback without email chains
  • AI Integration Ready: LLM-friendly URLs let AI assistants understand your brand context
  • SEO Enhancement: Search engine indexing increases brand visibility and AI mentions
  • Professional Presentation: Clean, organized format makes a strong impression on partners and agencies

📈 Expected Outcomes

  • Streamlined onboarding for new team members, agencies, and partners
  • Consistent brand understanding across all collaborators
  • Faster feedback cycles with integrated commenting
  • Better AI-generated content through LLM brand context access
  • Reduced back-and-forth emails about brand guidelines

Business Use Cases

🏢 Marketing Agency

Pain Point: Managing brand guidelines across multiple client accounts with different access levels.

Solution: Share unique brand book URLs with each client for review and feedback. Agencies can standardize their brand onboarding process.

Emotional Appeal: Project professionalism while streamlining the client collaboration process.

💼 Solopreneur Working with Freelancers

Pain Point: Repeatedly explaining brand voice and guidelines to new freelancers.

Solution: Share the brand book URL with freelancers for immediate brand understanding. Enable LLM-friendly access so they can feed it to AI writing tools.

Emotional Appeal: Scale content creation while maintaining brand consistency.

🤝 Business Partnership

Pain Point: Ensuring partners represent your brand accurately in co-marketing efforts.

Solution: Share brand book with partners, allowing them to review and comment on guidelines before campaigns launch.

Emotional Appeal: Protect brand integrity while fostering productive partnerships.

LLM Integration

When enabled, the LLM Friendly URL provides a special endpoint that AI assistants with internet access can read. This enables:

  • AI Content Creation: ChatGPT, Claude, or other AI tools can read your brand context and generate on-brand content
  • Consistent AI Outputs: AI understands your voice, values, and messaging guidelines
  • Reduced Prompting: No need to copy-paste brand information into every AI conversation

💡 Pro Tip

Enable search engine indexing alongside LLM-friendly URLs to increase the chances of AI systems mentioning your brand in relevant contexts. This can provide organic visibility as AI assistants increasingly influence information discovery.

Commenting System

The brand book includes a collaborative commenting system:

  • Section-Specific Comments: Add comments to specific sections, audience segments, philosophies, or offerings
  • Visual Indicators: Comment icons turn green when feedback exists, with collaborator avatars showing who commented
  • Edit Capability: Collaborators can edit their own comments
  • Persistent Storage: All comments are saved and accessible to brand owners
  • Unsaved Changes Alert: Visual notification when comments need to be saved

Best Practices

  • Use strong access codes: Choose memorable but secure passwords for brand book access
  • Enable LLM access for AI-forward teams: If you regularly use AI tools, the LLM-friendly URL saves significant time
  • Review comments regularly: Check collaborator feedback and incorporate relevant suggestions
  • Update before major campaigns: Ensure brand book reflects current messaging before sharing with campaign partners
  • Toggle sections strategically: Only enable sections relevant to each collaborator type
  • Consider SEO implications: Enable search indexing if you want your brand philosophy to be discoverable